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Conscious, persuasive copy for your transformational business or brand.


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Conscious, persuasive copy for your transformational business or brand.


 

The work you do transforms your clients' lives
and creates a ripple effect throughout the world.

It's not just about the money, it's about doing good work that matters. Maybe even creating a legacy.

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And, the more people you can reach with your work, the more impact you can have.

I'm Helen, and I founded Centerpoint to support your transformational service-based business by crafting effective copy that:

  • Connects deeply with the hearts and minds of your readers. . . 

  • Moves them to take action on your products and services. . .

  • And keeps them engaged, surprised, and delighted long after the sale is made.

 
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we coax magic out of the keyboard for your business or brand


Combining strategic, direct-response principles with deep empathy & respect for your customers.

Learn More

we coax magic out of the keyboard for your business or brand


Combining strategic, direct-response principles with deep empathy & respect for your customers.

Learn More

Copy is like a salesperson:
It can make or break your bottom line.
So Please don't trust it to just anyone.

We're not saying you have to choose us. But here are few reasons you may want to. 

At Centerpoint, we know that good copy must do more than entertain, educate, or inform your prospects. Good copy must help them see that taking action around the challenges they have (like working with YOU, for example) will improve their lives. And, it should help them see that, as long as they can afford your product and it's right for them, there is really no better time than now to act.

So let's talk briefly about the "if they can afford it" part. Centerpoint will NEVER write copy for you that cajoles your prospects, makes them feel "less than" or implies they are losers for not having taken care of their problems yet, or that encourages them to take out personal loans, borrow from family or friends, or max out their credit cards in order to buy from you. We are a 100% sleaze-free zone!

We also believe it's crucial to get to the "point" and sell the thing already. So, we don't tiptoe around the sales conversation. We create copy for you that leads (and doesn't "push") your just-right customer down a delightful path lined with both the practical aspects and the benefits of your transformational work - to the inevitable conclusion that she really oughta be buying what you're selling.

How do we do that? We wed proven strategies from direct-response marketing with timeless principles of human psychology (i.e., "what makes people tick") and tie it all up with a big, beautiful empathetic bow. Meaning, we get your customer. We love her. In many ways, we are her. And we make it our intention, with every word we write, to move her closer to fulfilling her deepest desires - with your help.