Helen Hunter Mackenzie

FOUNDER

Ms. Hunter Mackenzie is an entrepreneur, a marketing strategist & copywriter, and the founder of Centerpoint. She has created marketing campaigns and written copy for clients across the globe in fields ranging from health and fitness, to clothing design, to integrated healthcare space design, to personal development, and more.

After 20+ years managing global clinical research initiatives for medical technology startups, in 2012 she left the corporate world to start her own consultancy helping women craft unique messages to promote their heart-based brands. From there, she went on to create and teach several popular online programs in the areas of marketing and personal development.

She founded Centerpoint in 2017 to support sophisticated, world-changing businesses and brands by voicing thoughtful, results-getting messages for their websites and marketing campaigns.

Ms. Hunter Mackenzie studied Psychology, and also trained at the Robbins-Madanes Center for Strategic Intervention.

ERIKA
LYREMARK

CONSULTING ADVISOR

Ms. Lyremark is an entrepreneur, best-selling author, and creator of The Daily Whip, where she dishes out weekly business, sales, marketing & mindset advice for bold women. As an advisor, Ms. Lyremark brings to Centerpoint her one-of-a-kind perspective gained from a uniquely diverse career path.

Originally from Minneapolis, Ms. Lyremark spent nearly a decade on the stripper pole, before moving on to co-create a multi-million dollar commercial real estate investment company (of which she remains a consulting partner), and then launching her own successful boutique business coaching consultancy.

She also wrote about the important business lessons she learned while stripping, in her best-selling book Think Like A Stripper, which received praise from high-profile authors and entrepreneurs such as Dan Pink, Shark Tank’s Barbara Corcoran, and Björn Stansvik, CEO of MentorMate.

Ms. Lyremark holds degrees in both Apparel Design and Women Studies, and consults with and advises a variety of companies on their sales, marketing, and business strategies.

WILLIAM
PELKEY, PHD

CHIEF STRATEGY ADVISOR

Dr. Pelkey brings to Centerpoint his extensive experience in strategic marketing design and implementation. He has developed marketing strategies, written copy, and consulted with many notable online marketers across a variety of niches, including natural health, self-development and spirituality, and pet care and training. His specialties include social media PPC marketing, email marketing, and autoresponders. His studies and experience in statistical testing of attitudes and marketing results, in addition to his marketing savvy, make him a valuable addition to the Centerpoint team.

In addition, Dr. Pelkey has a unique breadth of experience and education, with a career spanning from law enforcement, to higher education (teaching both graduates and undergraduates), to the highly-regulated pharmaceutical and medical device industries, where he's helped several companies secure marketing approval for their new technologies. He holds both a Bachelor's and a Master's degree in Criminal Justice, as well as a PhD in Applied Statistics and Research Methods.